OverviewWith the rise of powerful generative AI technologies, such as GPT-4, businesses are witnessing a transformation through automation, personalization, and enhanced creativity. However, AI innovations also introduce complex ethical dilemmas such as data privacy issues, misinformation, bias, and accountability.A recent MIT Technology Review stu
Discovering the Potential: How AI is Transforming Social Media Marketing
Introduction Social media marketing is evolving dramatically in recent years, shaped by changes in innovation, consumer actions, and corporate demands. A major transformation in the marketing landscape has been the rise of AI technologies. AI’s capability to reshape social media marketing is capturing the focus of organizations and marketers worl